About the project
The Muse Collection by Olivia: Inspired by Powerful Women
The Muse Collection is inspired by three strong women: Cara, Naomi, and Kate. They symbolize the essence of Olivia's newest collection of designer sofas. Featuring three beautifully crafted, luxurious sofas, we launched an online campaign focused on social media marketing to highlight the collection. The collection was unveiled at the prestigious Hilton Hotel in Manchester, offering a stunning backdrop to showcase our luxury furniture to top influencers and tastemakers.
Our comprehensive campaign included influencer partnerships, full branding across multiple platforms, custom leaflets, goodie bags, a curated Spotify playlist, posters, and more. This integrated approach ensured maximum visibility and engagement on social platforms like Instagram, Facebook, and TikTok. Thanks to our strategic efforts, the Muse Collection campaign was a tremendous success, capturing the attention of design enthusiasts and driving strong engagement.
