October 2026

From a chance meeting to a collaboration: how AI strengthens Amsterdam brands

Lumonova is an official partner of Locally Made and Amsterdam Made, the networks that connect independent makers and entrepreneurs in Amsterdam and across the Netherlands. One of the clearest examples of what that network makes possible is the collaboration with Lemon Poppy TEA: existing product photography brought back to life with AI, producing new images and video that fit the brand perfectly, without a single new photoshoot.

AI beelden voor Lemon Poppy TEA, samenwerking via Locally Made en Amsterdam Made

How the collaboration started

Fleur, founder and art director of Lumonova, met Edvina of Lemon Poppy TEA not at a networking event but on the schoolyard. Conversations about entrepreneurship, creativity and growth followed. Edvina's attention to beauty, calm and quality immediately inspired Fleur, and that shared love of aesthetics and craft turned into a working collaboration. Locally Made later featured the story as an example of what its network is for.

The problem: a strong brand with limited fresh imagery

Small premium brands often have one beautiful set of product photos and then nothing new for months. Booking another shoot means photographer, styling, location and editing costs, which rarely fits a growing tea brand's budget. The result is social feeds and webshops that repeat the same few images until they feel stale.

The solution: AI built on the existing photography

Instead of inventing a new look, the existing Lemon Poppy TEA photography became the starting point. With AI, new scenes, compositions and short videos were created in a short time that match the established style: the same light, the same palette, the same elegant calm. It is a natural extension of the brand's visual language, not a replacement for it. This is how Lumonova uses AI: as a creative addition that serves craft, not as a shortcut that erases it.

Why Locally Made and Amsterdam Made add real value

For a local brand, a partner from the same network brings something a random agency cannot: shared values around craft, quality and supporting independent makers. Members get a creative partner who already understands what local, handmade and premium mean, and who can make those qualities visible online. For Lumonova it means working with brands that care about authenticity, which is exactly what makes AI imagery feel real instead of generic.

Photos from the collaboration

Fleur van Lumonova en Edvina van Lemon Poppy TEA — Fleur (Lumonova) and Edvina (Lemon Poppy TEA). Photo: Locally Made

Lumonova AI beeld op de Locally Made partnerpagina — Lumonova on the Locally Made partner page

Lemon Poppy TEA productfoto, basis voor de AI beelden — Lemon Poppy TEA, the original product photography

Quick answers

Is Lumonova a Locally Made partner?: Yes. Lumonova, the Amsterdam AI creative studio of Fleur Strike, is an official partner of Locally Made and Amsterdam Made.
Can AI extend my existing product photos?: Yes. Existing photography can be used as the base to create new on-brand images and short videos without a new shoot, as done for Lemon Poppy TEA.