The goal of this campaign was to increase awareness of De Bijenkorf’s "3 Crazy Days" and drive traffic and sales during the three-day promotional period, where the store offers top brands at discounted prices. This bi-annual event was crucial for boosting revenue and was promoted across a wide range of channels, including TV, national newspapers, radio, online, direct mail, outdoor advertising, PR, and in-store window displays.

As the contracted Art Director for this campaign, I was responsible for producing the promotional booklets and website. My role encompassed all aspects of creative direction, including concept development, styling, casting, and graphic design. Drawing on my extensive experience in retail sales, I ensured that the campaign's visuals were not only striking but also aligned with the sales goals, successfully promoting the event across all platforms and touchpoints.