For De Bijenkorf's CRM campaign, I developed a visually engaging strategy aimed at encouraging consumers to use the store's Visa card. The campaign featured curated product selections tailored to different consumer segments, including men's, women's, and kitchen categories. As the Art Director, I led all aspects of styling, photography, and graphic design for both online and offline platforms.

This project involved conceptual development, product selection, styling, and overseeing the visual direction for every element. The campaign was displayed prominently in De Bijenkorf stores and featured in their magazines, providing a cohesive brand experience across multiple touchpoints. My work ensured that the campaign not only appealed to the eye but also effectively drove customer engagement and card usage.